Market Research Tutorial

Author: Fan Weida
Publisher:
Publish Date: 2002-07-01
Features: This book is part of the University Management Textbook Series, titled "Market Research Tutorial." The entire book is divided into 16 chapters, with its main content including: an overview of market research, institutions involved in market research, the process of market research, research proposal design, sampling design, and more. In addition to theoretical explanations, the book provides numerous examples with detailed analysis. The content is comprehensive, well-organized, and logically structured, with vivid and insightful explanations and analyses. This book can not only serve as a university textbook but also be referenced by relevant professionals.