Author: ARC Far Management Consulting Company
Publisher:
Publish Date: 2002-06-01
Features: This book introduces readers to the successful experiences of 11 globally renowned enterprises in executing customer relationship management (CRM) in the internet era by providing detailed descriptions of the establishment and operation of their CRM systems, including Dell Computers, Cisco Systems, Citibank, Federal Express, and Far East Telecommunications.
Customer Relationship Management Enterprise Model
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