Logistics enterprise management

Author: Xue Wei
Publisher:
Publish Date: 2003-02-01
Features: This book is primarily based on the theoretical framework of modern logistics management concepts and principles, comprehensively studying the entire process of logistics enterprise management starting from the basic concepts of logistics. It provides specialized discussions on various aspects of logistics enterprise management, including systematic thinking in logistics management, management fundamentals, market research, decision-making and planning management, corporate image design, operational management, quality management, material management, equipment and facility management, as well as capital operation and evaluation and human resource development and management. This enables students to gain a relatively comprehensive understanding of the basic knowledge, core content, and fundamental methods of modern logistics enterprise management. The book also includes learning objectives, reflection questions, business exercises, cases, and case study questions in each chapter, facilitating reference for learners. This book can be used by vocational and technical college students, as a training textbook for employees of logistics enterprises, logistics management departments, and logistics consulting institutions, and as a reference book for individuals engaged in logistics research and teaching.