New Product Development (21st Century Tsinghua MBA Series Textbook) (21st Century Tsinghua MBA Series Textbook)

Author: Liu Qixiu
Publisher:
Publish Date: 2001-05-01
Features: This book takes a company's new product as the core, introducing the impact of external environmental factors and internal conditions on new product development, as well as related concepts. It discusses the fundamental principles and practical methods of planning new product strategy, organizing new product development, managing the new product development process, forecasting and evaluating new product value, and making new product commercialization decisions.