Customer First---SIEBEL CEO Analyzes Top Ten Success Cases

Author: Michael S. Siebel, translated by Luo Weizheng
Publisher:
Publishing Date: Not available
Features: Siebel Corporation is currently the world's leading customer-centric e-commerce application software provider. Founded in 1993, Siebel achieved annual revenues exceeding $1.7 billion in just 7 years, ranking as the fastest-growing software company; its clients are primarily world-renowned enterprises. In fact, Siebel maintains an absolute dominant market share in all competitive fields it participates in. Analysts have hailed Siebel as one of the "world's best-managed companies." In the book, the CEO of Siebel analyzes the success cases of 10 well-known enterprises, including: International Business Machines Corporation (IBM); Threadneedle Investment Services; WorldCom; Australia Telecom; Marriott International; Honeywell; JPMorgan Chase & Co.; Dow Chemical Company; and National Insurance Company QuickReilly. The success of these enterprises all revolves around a core principle: customer first.