Advertising planning

Author: Yang Zhao-chao (Taiwan)
Publisher:
Publish Date: 2003-06-02
Features: This book introduces the writing method of business plans through specific examples. It combines advertising knowledge with practical application. In terms of examples, it comprehensively includes durable goods, consumer goods, and services: home appliances (durable goods), trade centers (services), and beverages (consumer goods). These vivid examples gradually guide readers into the vast world of advertising planning.