Pali Marketing Idea Bank: Marketing of Japanese Enterprises

Author: Chen Tao
Publisher:
Publish Date: 1999-01-01
Features: From the perspective of internal and external marketing of Japanese enterprises, this book introduces and analyzes in detail the internal and external environments, marketing concepts, market research, business strategies, product strategies, brand strategies, promotion strategies, pricing strategies, and distribution strategies of Japanese enterprises through numerous case studies. It is believed that this book will provide valuable insights for the business community, academic institutions, and government departments in China, especially for decision-makers and marketing managers in the business sector. The economic miracle created by Japan after World War II has amazed the world, sparking interest and research from businesses, governments, and academia worldwide into its various aspects of success. Similarly, the popularity of Japanese products in China has drawn attention and discussion from various sectors of Chinese society. Against this backdrop, this book adopts the perspective of internal and external marketing of Japanese enterprises, introducing and analyzing in detail the internal and external environments, marketing concepts, market research, business strategies, product strategies, brand strategies, promotion strategies, pricing strategies, and distribution strategies of Japanese enterprises through numerous case studies. It is believed that this book will provide valuable insights for the business community, academic institutions, and government departments in China, especially for decision-makers and marketing managers in the business sector.