Email Marketing

Author: Feng Yingjian
Publisher:
Publish Date: 2003-06-01
Features: Network marketing has become an important marketing tool for enterprises, and its value has been recognized by an increasing number of companies. At the same time, network marketing is one of the core courses in e-commerce programs at higher education institutions. Email marketing is a key component of network marketing, complementing other online marketing methods while also forming a complete system on its own, creating a relatively comprehensive branch of network marketing. Email marketing is one of the important methods of network marketing, and its outstanding effectiveness has long been proven by practice. However, the application of Email marketing in China is still at a very basic level, lacking systematic theory and filled with many misconceptions in practice. This book is the first systematic work in China to introduce the theory and methods of Email marketing. Its greatest feature lies in the systematic and practical content, closely aligning with the application status of domestic enterprises. The Email marketing methods introduced in the book are not only operational but also mostly tested in practice, demonstrating strong persuasiveness. It is hoped that students and faculty in e-commerce and marketing-related fields, marketing professionals in enterprises, IT practitioners, and individuals interested in Email marketing will find content of interest in this book. It is also hoped that the book will contribute to improving the application level of network marketing in Chinese enterprises. This book can serve as supplementary teaching material for network marketing courses, training for network marketing, and a reference for marketing professionals in various enterprises.
Email marketing is one of the important methods of network marketing, and its outstanding effectiveness has long been proven by practice. However, the application of Email marketing in China is still at a very basic level, lacking systematic theory and filled with many misconceptions in practice. This book is the first systematic work in China to introduce the theory and methods of Email marketing. Its greatest feature lies in the systematic and practical content, closely aligning with the application status of domestic enterprises. The Email marketing methods introduced in the book are not only operational but also mostly tested in practice, demonstrating strong persuasiveness. It is hoped that students and faculty in e-commerce and marketing-related fields, marketing professionals in enterprises, IT practitioners, and individuals interested in Email marketing will find content of interest in this book. It is also hoped that the book will contribute to improving the application level of network marketing in Chinese enterprises. This book can serve as supplementary teaching material for network marketing courses, training for network marketing, and a reference for marketing professionals in various enterprises.