Salesperson Customer Psychology and Response Strategy Training

Author: BoRuiSen Marketing Training Lecturer Group
Publisher:
Publish Date: 2006-10-01
Features: The first choice for employees of renowned direct-selling companies · The best self-improvement course for 50 million Chinese direct sellers. Direct sellers must not only possess excellent sales skills but also be adept at understanding customer psychology and grasping their needs. Direct sellers must be both sales masters and experts in psychology. A direct seller uses different sales strategies when dealing with different customers. Since factors such as customers' identities, occupations, personality traits, income levels, and many others influence their consumption psychology, their purchasing needs and abilities vary accordingly. Naturally, the way they communicate with direct sellers also differs. If you want to pique the interest of customers with diverse mindsets and close deals, a one-size-fits-all sales approach will inevitably hit a wall. Therefore, to become a successful direct seller, you must first thoroughly understand customers and grasp their psychological characteristics. This book starts with the basic classification of customers and provides a detailed explanation of the fundamental features of customer consumption psychology, the main factors influencing it, and the psychological changes customers undergo from recognizing a product to making a purchase decision.