Successful telemarketing

Author: [USA] Lee Boren
Publisher:
Publish Date: 2005-01-01
Features: Over 100 new insights, manuscripts, and case studies from the nation's most renowned sales trainer, which are essential for improving American productivity and creating new businesses. The Successful Telesales provides both practical and valuable insights for exploring new market opportunities. — Lee Boren, author of The IBM Way and Winning the Best Rewards for Yourself and Others, offers an understanding of the art of sales, which is indispensable for salespeople. His experience, anecdotes, and philosophical approach are invaluable — Victor Kiam III, CEO of Remington Goods Company.
Perhaps there is a better book about how to engage in and successfully conduct bar code telesales, but if it exists, I have never seen it. It is a unique blueprint for becoming a sales expert. — Og Mandino, author of The Greatest Salesperson in the World and the second part.
Sales is a tough and challenging way to make a living. For those who master the art of telesales, it can also be a joy. In his new book, The Successful Telesales, Lee Boren introduces the art of how salespeople can successfully discover customers from a list of names they have never met. Lee's understanding is excellent; in a sense, a calm phone call—the meeting with a customer can create, enhance, or destroy a positive working relationship. — Ron Zemke, Chairman of the Executable Research Association, co-author of Serving America: Doing Business in the New Economy.
Just as a diver must put on a wetsuit before jumping into cold water, any salesperson should have Lee Boren's new book before engaging in telesales. Lee replaces the chill of sales with the tremor of sales. — Gerhard Gschwandtner, publisher of The Power of Self-Sales.
This book contains 116 new insights, manuscripts, case studies, and perspectives on telesales, teaching you the skills and methods of telesales.