Author: None
Publisher:
Publish Date: 1998-06-01
Features: Brief Introduction
Content Summary
This book combines the characteristics of China's coal production, transportation, sales, and consumption, systematically elaborating on basic marketing knowledge, coal market research, coal market development, coal marketing strategies, and coal trading practices. It focuses on analyzing and discussing coal market development (including the international market), various coal marketing strategies, and coal trading operations and practices. This book can serve as a textbook for marketing majors or related disciplines in coal universities, as well as a learning and reference resource for theoretical and practical workers in coal marketing.
Marketing of Coal
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