Chinese Tourism Industry:

Author: Zhang Guangrui
Publisher:
Publish Date: 2003-08-01
Features: The spring of 2003 was an unsettled spring, an unforgettable spring for the Chinese people, and a "gray" spring for the development of China's tourism industry. China's tourism industry will grow and mature amid the shock of the crisis, like a phoenix reborn from the ashes, and will once again achieve brilliance. During the coexistence phase with SARS, it can generally be described as dancing with shackles, meaning that it is difficult to dance gracefully, but it is possible to dance with long sleeves. Our judgment of the market, including many macro decisions and corporate decisions, should be based on this foundation. This book collects outstanding research achievements from various fields within the tourism industry, including government, industry, and academia, over a recent period. The content covers many aspects such as the impact of SARS, response measures, crisis management, situation analysis, policy dynamics, revitalization strategies, and international lessons. It includes both insightful analysis and evaluation of the current situation, as well as rational judgments and ideas for future recovery and development. It is an objective summary of the tourism industry's struggle against SARS and fight for survival, and a scientific guide for the post-SARS recovery and revitalization phase. While fully reflecting practicality, many of its viewpoints and ideas also hold significant reference and guiding value for the long-term development of the tourism industry.