Copywriting for Advertising New

Author: Gao Zhihong
Publisher:
Publish Date: 2002-08-01
Features: The first edition was published in 1997 and has long been well-received by readers. It has been selected as a teaching material by several renowned universities for advertising and related majors, and chosen by many companies as an internal training manual. The newly published second edition incorporates the author's recent insights and teaching experience in advertising copywriting courses. It establishes a rigorous thinking framework for copywriting and focuses on showcasing the success strategies of outstanding copy. The second edition adds a substantial number of classic and newly foreign works, making the book more valuable with its diverse examples. This book is primarily written for advertising and related majors students and newcomers to advertising to systematically learn the theories and techniques of advertising planning. Its complete thinking framework and rich examples can also provide significant help for copywriters to improve their professional level.