Marketing Management - Analysis. Planning. Execution and Control: Analysis. Planning. Execution and Control

Author: Philip Kotler
Publisher:
Publish Date: 1999-10-01
Features: It is evident that the national economy often undergoes rapid and distortionary transformations. Two forces drive it to experience dramatic changes. One force is globalization, with global trade and international competition exploding. Today, no country is isolated from the global economy. If it closes its market gates to foreign competitors, its people can only exchange higher costs for low-quality goods. However, if it opens its market, it will face fierce competition, and many local businesses will be threatened by foreign goods. A progressive society is one that is willing to open its doors to the best ideas in the world, willing to experiment with new methods to motivate managers and workers to perform well, and willing to establish healthy competitive fields to help people improve their skills and achieve outstanding results. In the past, China has provided many important discoveries to the world, for which the world is deeply grateful. Now, China is focusing on building a strong economy.