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Author: Ma Dongfang
Publisher:
Publish Date: 2002-08-01
Features: This book is widely acclaimed in the Western world as a must-read for marketing professionals. However, in reality, it should be an essential desk reference for any employee in high-tech service companies, including managers, scientists, engineers, or consultants. In this book, Dr. Sal provides guidance on a series of critical issues that businesses may encounter during their development process, including: how to identify your unique selling proposition (USP); how to determine an optimized service marketing strategy; how to leverage multiple promotional methods to achieve marketing goals; how to ensure that various promotional methods generate the maximum market response, and so on.