Drug marketing strategy

Author: Yang Yufu
Publisher:
Publish Date: 2002-02-01
Features: With the establishment of the socialist market economy system, marketing has been increasingly valued by people. As a component of China's economic system, pharmaceutical enterprises also face a more complex marketing environment. However, since the products operated by pharmaceutical enterprises differ from general commodities and are closely related to the health of the people, the production and operation activities of pharmaceutical enterprises have their own unique characteristics. This book combines the author's long-term experience and insights from frontline work with pharmaceutical marketing theory, providing a comprehensive and objective introduction to the basic principles and strategies of pharmaceutical marketing. At the same time, it emphasizes the integration of new perspectives and methods in domestic and international marketing, aiming to inspire readers.