Logo design

Author: He Fang
Publisher:
Publish Date: 2006-10-01
Features: This book aims to systematically explain the history, design philosophy, design methods, and design concepts of logos, targeting the current state of logo design education in China. The book consists of ten chapters, providing detailed discussions on logo design from four aspects: first, the basic concepts and historical origins of logo design; second, the design principles and methods of logos; third, the expressive forms of logos; and fourth, logos and corporate identity design. It offers a fundamental definition of modern logo design from a theoretical perspective, combining basic theories with modern design. Additionally, it analyzes numerous outstanding logo designs from both China and abroad, summarizing the characteristics, expressive forms, design processes, and creative concepts of logo design based on design aesthetics. The book is illustrated with visuals to provide a vivid, specific, and intuitive understanding, helping students grasp the principles, expressive methods, design processes, and applications of logo design. It caters to the reading interests of undergraduate students, enhancing their comprehension of the textbook and artistic appreciation.