Myth 4 about the CEO: A Fable about Leadership Art

Author: Patrick Lencioni
Publisher:
Publish Date: 2003-07-22
Features: A must-read for all readers, not just CEOs. I couldn't put this book down, and I believe it's more valuable than a personal coach. —Boyd Clarke, CEO and President of Tom Peters Group
This is a masterpiece specifically designed for CEO leadership. Most corporate leaders focus on building a smart organization: technologically advanced, strategically brilliant, and outstanding in marketing. This is undoubtedly the core competitiveness of a business, but the flow of information and rapid technological advancements shorten the duration of these competitive advantages, sometimes even to the point where the company feels overwhelmed. Few leaders admit that they don’t focus on organizational building, especially the core leadership team. Yet, it’s hard to deny that this is an effort that is easy to talk about but difficult to start and even harder to achieve results. However, a healthy organization brings to a business a competitive advantage that can be maintained consistently. While the process of building it requires careful nurturing, compared to other risks the company faces, it’s truly an invaluable investment. It creates a loyal, happy, mutually appreciative, and united corporate climate, which is an invincible force in the ever-changing business world.
Author Patrick Lencioni follows up his previous work, The Five Temptations of a CEO, with this stunning masterpiece. The first half of the book is a captivating business novel, full of charm and inspiration; the second half delves into the professional analysis of team building. The precise analysis of the four action principles in the book provides a clear roadmap for creating a healthy organization. By following this simple method, your company will become highly motivated, highly creative, reduce unnecessary employee turnover and recruitment costs, and become a highly attractive and efficient organization.