Marketing Theory and Management

Author: Zhang Chuanzhong
Publisher:
Publish Date: 2006-09-01
Features: This book is divided into 12 chapters, mainly including the tasks and concepts of marketing, the marketing management process, market purchase behavior analysis, consumer markets and purchase industry analysis, product marketing decisions, marketing strategy management, international marketing, distribution strategies, and promotional strategies. The book has a complete system, logical structure, theoretical connection with practice, and distinct features. It can serve as supplementary teaching materials for marketing teaching and training, suitable for management teachers and students in colleges and universities, training institutions; it can also be used as a reference for business managers and marketing personnel when carrying out marketing activities; and it can also be used as a reference book for marketing theory research.