Principles of Advertising

Author: Zeng Zhenhua
Publisher:
Publish Date: 2006-10-01
Features: This book is one of the "21st Century Advertising Textbook Series," which is the crystallization of the compilers' recent research achievements in this field, based on their teaching experiences in "Principles of Advertising," "Advertising Planning and Creativity," "Advertising and Consumer Psychology," and various advertising and marketing training course materials. The book is divided into four parts: Basic Theories of Advertising, Advertising Industry Organizations, Advertising Operations, and Advertising Management and Regulations. It is rich in content, easy to understand, and highly practical. The series editors and authors are a group of dynamic theoretical workers and resource advertising professionals in the fields of advertising, marketing, communication, art and design, and others. They not only possess theoretical knowledge but also have practical experience in certain aspects. Therefore, they provide the necessary qualifications to fulfill the tasks of this textbook series.