International Business Theory, Basic Knowledge and Practice

Author: Yu Shiming
Publisher:
Publish Date: 2006-09-01
Features: This book is based on the training and certification outline for foreign trade marketers developed by the Commercial Skills Appraisal and Food & Beverage Service Development Center of the State Council State-owned Assets Supervision and Administration Commission. It systematically introduces the fundamental knowledge and practices of international business, covering: theoretical foundations of international business, basic knowledge of international finance, basic knowledge of international commercial law, basic knowledge of international marketing, practical aspects of international trade, practical aspects of international trade documents, and international business English correspondence. The book is rich in content, abundant in case studies, and highly practical. It can serve as the designated textbook for the national foreign trade marketer training and certification, a reference book for various foreign-related exams and cadre training programs in international business, a handy reference for on-the-job foreign trade marketers, and a self-study guide for those aspiring to work in international business. The book is characterized by the following features:
(1) Comprehensive Content. Whether it is the fundamental knowledge or practical expertise of international business, the book explains them based on the latest revised international trade practices and China's latest foreign trade policies. Most of the case studies and document examples used are actual business materials from foreign trade companies in recent years.
(2) Abundant Case Studies. Tailored to the needs of grassroots foreign trade personnel, the book gathers a large number of case studies or examples, simplifies theoretical explanations, and increases the proportion of case analysis to illustrate issues. The case analyses are both in-depth and easy to understand, ensuring that each case explains a specific knowledge point.
(3) High Practicality. The descriptions of documents and English correspondence in the book are close to real-world scenarios, using actual company documents as much as possible to avoid artificial fabrication. This enhances learners' intuitive understanding and facilitates imitation and reference during work.
(4) Strong Targeting. Based on the training and certification outline for foreign trade marketers developed by the State Council State-owned Assets Supervision and Administration Commission, this book provides significant help for candidates to smoothly pass the exam and certification.