Management Theory and Skills

Author: Zhou Bing
Publisher:
Publish Date: 2006-09-01
Features: Management is everywhere, strengthening management is a permanent theme of the market economy and also the lifeline of enterprise survival and development. With China's entry into the talent market for skilled professionals, this textbook follows the basic processes and principles of management activities, striving to highlight practicality. It systematically introduces fundamental management knowledge, environmental research and forecasting, organization and leadership, planning, management control, human resource management, interpersonal communication, corporate culture, and scientific decision-making. The book adopts a novel and unified formatted design, including: learning objectives, skill requirements, opening cases, chapter summaries, review questions, and case studies, to achieve a good balance between applicable theory and rich practical teaching. This book is suitable for teaching in economic-related fields such as business management, marketing, and industrial and commercial management in vocational colleges and higher vocational colleges. It can also serve as a training textbook for corporate personnel and professional managers, as well as a highly beneficial reference for.