Travel Agency Operations and Coordination Practice

Author: Chen Qiankang
Publisher:
Publish Date: 2006-09-01
Features: This textbook was developed in response to the severe shortage of skilled tour planning and coordination personnel in the tourism industry and the lack of relevant literature. It focuses on the fundamental theoretical knowledge and essential professional skills required for tour planning and coordination and external relations personnel. The content of this textbook is closely aligned with industry practices and market characteristics, effectively supporting current university curriculum reforms and facilitating the cultivation of practical talent. The textbook covers topics such as an introduction to tour planning and coordination and external relations, organizational support for tour planning and coordination and external relations, influencing factors in tour planning and coordination and external relations, external relations tour route design, selection of target markets for external relations, negotiation in external relations, external relations marketing strategies for different customer segments, tour planning procurement, tour planning reception, collaboration between tour operators and ground handlers in tour planning, e-commerce and tour planning and coordination/external relations, and compensation management for tour planning and coordination/external relations personnel. The textbook is characterized by its practicality, sufficiency, clarity, and vividness, emphasizing the introduction of the tour planning and coordination and external relations process in travel agencies. It not only tells students how to do things but also explains why certain actions are taken, as well as potential unexpected situations, changes, and response strategies, making it easier for students to systematically master the subject.