Author: Qiang Haitao
Publisher:
Publish Date: 2006-08-01
Features: In recent years, with the vigorous development of the internet and e-commerce in China, the development of brokers has shown the following characteristics: First, it exhibits a rapid growth trend overall. Second, an increasing number of brokers are using online tools for intermediary services, such as securities brokerage, real estate brokerage, agricultural brokerage, etc., widely utilizing online platforms to conduct brokerage business. Third, tools and platforms like online marketing and e-commerce have brought great convenience to brokerage business. Traditional brokers, influenced by the internet and the impact of online brokers, will adopt online tools for some brokerage activities or fully transform into online brokers. Fourth, due to the significant cost and operational concept advantages of online brokers compared to traditional brokers, the role of online brokers in the economy and society will become increasingly prominent. This book, with three parts and fourteen chapters, systematically and practically elaborates on online brokers from three perspectives: an overview of online brokers, an understanding of online brokers and their tools, and the practical operations of online brokers. It combines theoretical innovation with practical applicability.
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