China Real Estate Media Marketing Practical Strategies - Real Estate Media Warfare

Author: Xiao Yong
Publisher:
Publish Date: 2006-09-01
Features: The book "China Real Estate Media Marketing Practical Strategies" is edited by frontline practitioners from two newspapers. It focuses on the competition in real estate marketing over the past decade, chronicling the rise and fall of the industry and showcasing the role of media as the "eye of the news" and the "engine of marketing" in the real estate market. — Wei Mingxiang, Secretary-General of the China Journalists Association