After Effects Film and Television Post-Production Art-(Includes 1CD)

Author: Zhang Wei
Publisher:
Publish Date: 2006-08-01
Features: Focusing on the widely used Adobe After Effects 7.0 video post-production software, this book comprehensively and systematically introduces the powerful functions and advanced production techniques of After Effects, highlighting the dynamic graphics design art known as "The Art of Motion Graphics Design." The book presents nearly 50 professional-level video title effects and compositing examples tailored to different design tasks, covering a wide range of effects such as text effects, transition masks, layer blending modes, layer masks, 3D layers, lighting, cameras, expressions, vector drawing animations (character animations), calligraphy text, embedded 3D object creation and rendering, mesh deformation, displacement map deformation, water ripple effects, caustic effects, cartoon radio wave effects, particle effects, electronic countdown timers, light explosion text, circus spinning flowers, fire, fractal effects, advanced image color enhancement, image tracking, fusion transformation (Morph), and more. Additionally, it provides perfect solutions to key issues in the current most popular DVD production. The book aims to fully explore the potential of After Effects and integrate it more artistically with 2D and 3D animation software.
The authors are both working in the television production line as producers and university teachers in the field of visual communication arts, with extensive experience in video production and a strong artistic creative mindset. They possess proficient skills in using After Effects software (as demonstrated in the book and CD examples), and have rich experience in solving complex challenges related to post-production compositing techniques and artistic creative ideas. The book was planned and written over a year, with all the examples carefully designed. Not only does it include a wealth of technical and artistic knowledge points, but its practicality also meets advanced production requirements. This book embodies years of valuable production experience in the field of video art and is the best way to comprehensively learn and master After Effects production techniques.
It emphasizes practical artistic creation and commercial applicability, with a high content of knowledge points, making it highly suitable for video post-production artists, broadcast and television packaging designers, movie title designers, animation and special effects designers, as well as multimedia production personnel for reference.