Masterclass Marketing

Author: Marcia L. Turner
Publisher:
Publish Date: 2004-05-01
Features: In the third edition (this book), almost all of the above content and purpose (with minor modifications) have been inherited from previous editions. Additionally, two new points have been added to meet new requirements: "20 Common Errors in Training" and "Computer Assignments." As a simple handbook for adult training and education students, like previous editions, The Training Edge is not intended to be a comprehensive reference series. The book is specifically written in a simple style and easy-to-understand manner, with the goal of providing new trainers with a refresher on concepts and ideas, helping them understand and learn how to master and develop necessary methods and skills. In most chapters, there are individual "Application Examples" and "Further Reading Materials," and some content that may be complex and difficult to understand for beginners has been removed. If you have suggestions and opinions, please write them in the dedicated section at the end of the book. Because it may become a suggestion that has a significant impact on the layout and other aspects of the book, and will be fully reflected and specifically improved in future editions. After reading this book, I hope everyone can treat it as a useful guide and place it in a list of books that can be fully utilized.