Department store marketing

Author: Bi Wan
Publisher:
Publish Date: 1999-09-01
Features: This book begins by analyzing the current market competition situation faced by China's department store industry. It provides an in-depth analysis of the future development of China's department stores, which is not "decline" but rather "a shift from traditional to modern business models." It presents emerging marketing trends such as "multi-format composite network systems with both wholesale and retail operations," "combining product development with brand development," "electronic management," "specialized operations," and "international business." The book systematically discusses the entire process of integrated marketing for modern department stores, covering aspects such as establishing marketing goals and market positioning, analyzing commercial districts and site selection, store design and layout, product and brand development, image strategy, marketing services, and sales promotion. Through a fresh perspective, illustrated content, and vivid case studies, the book provides an accessible yet profound analysis of the principles and practices of modern department store marketing, offering new insights for department store operators and readers.