Path of the World's Top 500 Brands

Author: Wang Congjun
Publisher:
Publish Date: 2005-01-01
Features: Brands are everywhere in our real lives. Almost anything can be given a brand—whether it's a basket of eggs or an entire country. Brands are emotional—they can capture the hearts and minds of the entire world and inspire immense loyalty and emotion. Brands are also a powerful weapon, capable of completely changing customer behavior and dominating the global landscape. "Brands: The Science of Branding" by Klein