BTOB Marketing

Author: Barry Svaeystein
Publisher:
Publish Date: 2002-01-01
Features: This is currently the best book on internet marketing. It covers successful B2B case studies and the time rules for gaining benefits from the internet. It is a must-read for anyone interested in B2B e-commerce. If you plan to read only one book on internet marketing this year, this is the one. The author provides the best narrative on direct marketing. By applying his theories, you will be on the path to success in online sales. Today, B2B marketing in online commerce is rapidly growing, and this book shows you how to effectively apply principles in this new field. The book is both practical and forward-thinking, containing not only strategic thinking but also practical cases and suggestions. By studying this book, you can gradually understand and master seven successful strategies for businesses to use the internet for direct marketing and increase profitability. This (3rd edition) includes new practical techniques, supported by corresponding cases and websites. The book also provides you with a username and password to access the auxiliary website (http://www.maxpress.com), where you can find new internet marketing news and other valuable online resources. The close integration of the auxiliary website of this book will create a powerful force.