Design in the logo industry

Author: Wang Jianfeng (Compiler)
Publisher:
Publish Date: 2003-07-01
Features: The origin and function of logos can be traced back to the primitive period of human history. Logos, evolving from nothing to something, from simple to complex, and from complex to concise, reflect the results of human historical development in every transformation. They showcase, from one perspective, the nature, characteristics, and development level of social material and spiritual civilization, serving as milestones in cultural development. The earliest logos were likely totemic graphics. Conciseness is by no means a regression in human civilization but rather an inevitable trend of rapid development. This book introduces readers to the evolution of logos, design principles, and representative works, striving to express them in concise language. It also extensively incorporates well-designed and innovative logos to enrich the content, deepen readers' impressions, broaden their horizons, and provide references for their creative endeavors.