Characteristic mark creativity

Author: Zhang Haqing
Publisher:
Publish Date: 2003-06-01
Features: Logo design is a visual language. The meaning and function it encompasses are extremely broad: highlighting images, expressing spirit, showcasing concepts, shining status, and demonstrating value. Its commercial, social, artistic, and scientific aspects are diverse. This is the reason why logos are increasingly valued by people. Most well-known domestic companies adopt text as their logos because it has strong appeal, persuasion, and public recognition. Currently, there are many types of logos, but their shapes are very limited, mostly confined to circles and squares, which leads to a phenomenon of similarity, monotony, and lack of novelty. This book presents virtual design works of Chinese character logos for place names and company names, divided into two sections: "Place Name Section" and "Company Name Section." Each logo varies in creativity, style, and technique, representing only one aspect of Chinese character logo design as an innovative effort. More importantly, it is hoped that this book can fill the gap in the current lack of specialized works on creative Chinese character logo design.