Author: Guo Xiaowen
Publisher:
Publish Date: 2006-09-01
Features: This book focuses on highlighting the significant transformations in online marketing brought about by changes in the marketing environment and the innovation of marketing technologies, particularly in terms of marketing concepts, decision-making frameworks, strategies, and methods. It selects several key aspects to emphasize this theme: online marketing environment and online consumer behavior, online marketing strategy, customer relationship management, and the SC combination strategy of online marketing—Customer Value (Customer Value). The SC combination includes Cost (Cost), Channel (Channel), Communication (Communication), and Customer Interface (Customer Interface), with the Customer Interface being a new attempt that distinguishes it from other similar textbooks.
Network marketing
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