E-commerce Experiment Tutorial - (Second Edition)

Author: Yang Jianzheng
Publisher:
Publish Date: 2006-09-01
Features: Compared to the previous edition, E-commerce Experiment Tutorial (Second Edition) has made significant changes in two aspects. First, the textbook structure has been adjusted, dividing e-commerce experiments into three parts: experiential experiments, operational experiments, and entrepreneurial experiments. Through experiential experiments, students master conceptual knowledge of e-commerce and become familiar with various typical e-commerce models. After gaining a foundational understanding of e-commerce, students, through operational experiments, learn and master various e-commerce development tools, acquiring basic abilities to analyze, design, and develop e-commerce models, as well as using tools to implement e-commerce models. Through the first two parts of the experiments, students proceed to the final entrepreneurial experiments, which focus on cultivating their ability to apply the e-commerce knowledge and techniques they have learned to practice real business activities, allowing them to find the joy of learning in the process of online entrepreneurship. This book also includes a dedicated e-commerce experiment website (http://www.myelp.com), accompanied by the e-commerce experiment platform (ElectronicLabPlate, ELP). All experiments in the book have been uploaded to ELP and tested in practice. Students can log in to this platform to conduct e-commerce experiments and submit assignments online, while teachers can review assignments online. ELP provides an excellent network environment for e-commerce experimental teaching.