Practical Business English Correspondence

Author: Su Genglin
Publisher:
Publish Date: 2006-08-01
Features: Practical Business English Correspondence is a core professional course for students majoring in International Economics and Trade and Business English. This textbook focuses on the principles and techniques of writing business English correspondence, as well as the practical operations of foreign trade business negotiations. It is organized around key business processes, including establishing business relationships, credit investigation, inquiries and replies, offers and counteroffers, closing deals, contracts, payments, packaging, transportation, insurance, claims, and agency. The content is up-to-date, the language is standardized, and it is highly simulation-based and operation-oriented, reflecting an integrated combination of knowledge, practicality, skills, and targeted learning. The diverse exercises emphasize cultivating learners' ability to consolidate and apply practical business English skills. This textbook is suitable for students in higher vocational and technical colleges majoring in international trade and business English, as well as for foreign trade and business professionals with equivalent English proficiency who are undergoing training or self-study.