Management Research Methods

Author: Jia Huaiqin
Publisher:
Publish Date: 2006-09-01
Features: This book focuses on developing students' logical thinking, comprehensive research, quantitative analysis, and the ability to use mathematical models, while avoiding complex and tedious proofs and reasoning. It aims to guide students on the path of research methods that comply with international standards, laying a solid foundation for them to conduct management research in the future. The book starts with an introduction to research methods, elements, and research procedures, then elaborates in detail on research design, methods of collecting primary data, measurement and data, the design and implementation of data collection, the acquisition of secondary data, quantitative analysis, and theoretical analysis. Combined with 8 case studies, it provides a thorough explanation of how to write research papers. The content is comprehensive and well-structured, making it suitable for undergraduate and graduate students in management and related fields.