Brand store design

Author: Guo Chengyao
Publisher:
Publish Date: 2006-06-01
Features: Shanghai, with its rapid development, has attracted worldwide attention. Skyscrapers rise one after another, yet in this modern city, it still preserves ancient buildings with a strong European architectural style and stone gate buildings with distinctive local characteristics. The Bund, known as the "Extravagant Building Museum," stands with 52 buildings of various styles, including Gothic, Romanesque, Baroque, Neoclassicism, Eclecticism, and the modernist architecture and Art Deco styles prevalent in Europe and America. These buildings, though diverse in style, are harmoniously unified. Half a century has passed, and now, it remains at the forefront of fashion. The old European exterior and the newly renovated modern interior decoration attract numerous flagship stores of world-class brands. This book, Brand Store Design, collects images of store designs and product displays of several international brands in Shanghai, serving as a reference for architecture students and window display design professionals.