Marketing

Author: Yang Yixin
Publisher:
Publish Date: 2006-09-01
Features: This book systematically introduces the theoretical knowledge of modern marketing, with main content including: Introduction to Marketing, Marketing Environment, Consumer Market and Producer Market, Market Research and Forecasting, Market Competition Strategy, Target Marketing Strategy, Product Strategy, Pricing Strategy, Channel Strategy, Promotion Strategy, and Marketing Planning, Organization, and Control. Many small cases, relevant materials, as well as thinking questions, analysis questions, and discussion questions are interspersed throughout each chapter, helping to broaden students' perspectives. This textbook has a novel structure, rich content, and strong practicality, highlighting the characteristics of vocational education and training. This book is suitable for students and personnel in higher vocational colleges, higher technical colleges, adult higher education, and other related fields.