Strategic Management - [Second Edition]

Author: Wang Jianmin (Compiler)
Publisher:
Publish Date: 2006-08-01
Features: This uniquely crafted textbook on strategic management systematically and comprehensively introduces the theoretical knowledge and management processes of strategic management. It has been printed five times and has received widespread praise from teachers and students across various institutions. The second edition of this book incorporates cutting-edge and hot topics in strategic management. The cases have been updated, and the exploration of case-based teaching has been strengthened. For the first time, it provides a platform for after-sales service of the textbook and network interaction between teachers and students. The book is accompanied by teaching materials.
Features of the Book: Interactive blog, bilingual (Chinese-English), rich cases, and key quotes.