Travel Psychology

Author: Tian Lijun
Publisher:
Publish Date: 2006-08-01
Features: This textbook aims to help students master the basic knowledge of psychology and cultivate their ability to apply this knowledge to analyze actual tourism behavior. The textbook is composed of two parts: Tourism Consumer Psychology and Tourism Service Psychology. In the first part, the textbook integrates basic psychological principles to highlight the central role of tourism consumers as decision-makers in tourism. It comprehensively analyzes the psychological and social factors influencing tourism consumer decision-making and the specific processes through which these factors exert their influence during the decision-making process. In the second part, the textbook focuses on the achievement of "high-quality service," providing detailed elaborations on aspects such as service attitude, service language, service techniques, service timing, proper handling of customer complaints, and psychological strategies for tourism service in enterprises. The textbook covers a wide range of disciplines, including general psychology, social psychology, as well as management (including hotel management and travel agency management), tour guiding, public relations, and marketing. During the textbook development, emphasis was placed on selecting and refining relevant knowledge from the perspective of tourism psychology, enabling students to organically integrate the knowledge they have learned at a psychological level and apply it flexibly.