Modern Salesmanship (Marketing Major) Northeast University of Finance and Economics Press

Author: Wu Jian'an, Wang Xu, et al
Publisher:
Publish Date: 2000-12-19
Features: This book starts with the functions and characteristics of selling, elaborating on selling principles such as selling elements, selling information, selling environment, customer psychology, and selling models. It then moves on to introduce methods and techniques for finding and identifying customers, approaching customers, selling negotiations, closing deals, and after-sales service. The book also provides necessary discussions on the basic content of selling management. The entire book emphasizes that meeting customer needs as a prerequisite and achieving customer satisfaction as the goal is the core concept of modern selling activities, better integrating marketing theory and strategy into modern selling practices. The book combines theory with practice, offering both theoretical guidance and practical operations. It can serve as a textbook for marketing majors and also provide valuable references for marketing professionals and business leaders in their practical work.
，,：
Author: Wu Jian'an, Wang Xu, et al
Publisher:
Publish Date: 2000-12-19
Features: This book starts with the functions and characteristics of selling, elaborating on selling principles such as selling elements, selling information, selling environment, customer psychology, and selling models. It then moves on to introduce methods and techniques for finding and identifying customers, approaching customers, selling negotiations, closing deals, and after-sales service. The book also provides necessary discussions on the basic content of selling management. The entire book emphasizes that meeting customer needs as a prerequisite and achieving customer satisfaction as the goal is the core concept of modern selling activities, better integrating marketing theory and strategy into modern selling practices. The book combines theory with practice, offering both theoretical guidance and practical operations. It can serve as a textbook for marketing majors and also provide valuable references for marketing professionals and business leaders in their practical work.