Contemporary Western News Media (Core Course Series Textbook for Graduate Students in Journalism and Communication)

Author: Li Liangrong et al.
Publisher:
Publish Date: 2003-06-02
Features: This book comprehensively elaborates on contemporary Western news media industry, covering theory and practice, operations and business models, as well as the interactive relationships between media, society, politics, and culture, providing readers with a vivid picture of the current state and development of Western news media. It offers a profound critique of the strategic adjustments made by Western media in the past two decades in response to globalization and changing trends, such as adapting their operational strategies and tactics. The book also provides rational and actionable evaluations of their globalized business philosophies, including the development of media content, branding, distribution channels, and service models. With the author's solid theoretical foundation and insightful research, the book delivers an accurate and comprehensive overview of Western media, along with sharp insights and up-to-date references, elevating it to a new level of excellence. This book serves as a core textbook for graduate-level courses and can also be used as a reference for advanced undergraduate students and those preparing for postgraduate examinations. It is also an essential reading for media professionals.