E-commerce and Innovation in Financial Markets (1st Edition) (English Edition of Contemporary American MBA Classic Textbook Series)

Author: MingFan
Publisher:
Publish Date: 2003-01-18
Features: Master of Business Administration (MBA), first introduced in the United States by Harvard University in 1910. Over the past century, MBA programs have undergone continuous improvement and have achieved remarkable success. Today, U.S. MBA education is well-known worldwide, receiving widespread recognition and high praise. Although China's MBA education started later, it has developed rapidly over the past decade and has made significant achievements. Currently, over 50 higher education institutions in China offer MBA degrees, having cultivated more than 3,000 MBA graduates and enrolling over 20,000 students. At present, the domestic market for imported foreign textbooks is a mix of new and old, good and bad, requiring readers to carefully evaluate them. Regarding the use of original foreign textbooks, we would like to offer some insights.
There are tens of thousands of textbooks published annually in foreign countries. Without understanding the foreign textbook market or the quality of original foreign textbooks, it can be difficult to find truly suitable materials for teaching and learning. For domestic readers who are less familiar with foreign textbooks, selecting textbooks should focus on the following points: choosing the most recently published books from renowned universities and authors; selecting books that have been revised multiple times and are highly popular.
Considering the above points, there are still very few truly innovative, high-quality, and refined MBA textbooks available in the domestic market. Based on this understanding, Peking University Press has launched the Contemporary American MBA Classic Textbook Series (English Photocopy Edition). The selection of this series follows the principles mentioned earlier: being innovative, high-quality, and refined. Carefully curated by renowned scholars from Peking University and other prestigious domestic universities, this series gathers authoritative works from experts in various fields of American management studies, making it a collection of the best of the best.
The series currently includes three series: MBA Core Courses, Accounting, and Finance, comprising a total of 45 titles.