Beer

Author: Trevor
Publisher:
Publish Date: 2004-01-01
Features: Beer has a history of thousands of years. The basic ingredients for brewing beer include malted and dried grains, water, flavored herbs and spices, yeast, etc. Although barley is the main grain ingredient in beer today, wheat, rice, corn, millet, and sorghum have also been used as brewing materials. The ever-changing world beer market owes at least a part of its dynamism to the marketing efforts of beer giants. Authentic ales and other specialty beers embody the brewers' dedication and exquisite craftsmanship, and will always hold a place, but manufacturers of mass-produced lager beer are the dominant force in the beer industry. Mergers and acquisitions have led to several international beer giants with operations spanning multiple continents. However, population size is the key factor in determining the location of major markets.