Competitive Marketing Strategy (University of International Business and Economics)

Author: Zhu Mingxia
Publisher:
Publish Date: 2001-08-18
Features: The purpose of this book is to provide a competitive marketing theory framework for marketing professionals and theoretical researchers, as well as a series of practical competitive marketing strategies for those engaged in marketing management. During the writing process, numerous charts were used to illustrate the concepts, making the content easy to understand and follow. By combining a wealth of case studies, the book offers a detailed analysis of the competitive marketing strategies employed by different marketers in various industries. It also enhances the methods and countermeasures for applying these competitive marketing strategies and developing competitive strategies.