Business English (Student's Book) Volume 4

Author: Business English Group
Publisher:
Publish Date: 2003-08-29
Features: This textbook strives to implement the principles of communicative language teaching as much as possible, while also considering the various characteristics of Chinese students learning English. The textbook emphasizes cross-cultural communication issues, paying attention to both building a solid foundation in English skills and introducing some comparisons and introductions of Chinese and foreign cultures. The textbook consists of four volumes and is suitable for the basic teaching stage of English for international trade majors in higher education institutions. It is also applicable to other majors in foreign trade and economics, such as international trade, international finance, international business management, international economic cooperation, and international economic law, for basic English teaching. It can also serve as a reference for students and working professionals from other departments to learn English.
Since this textbook adopts some teaching approaches that differ from traditional methods, to facilitate teachers' lesson preparation and enhance the effectiveness of the textbook, each volume is accompanied by a teacher's manual that provides detailed explanations of linguistic phenomena, cultural backgrounds, and how to organize student activities. The textbook is also accompanied by audio cassettes. The authors are currently designing a testing system that aligns with the new textbook and teaching methods. The textbook can be flexibly used to take advantage of its strengths and minimize weaknesses, thereby achieving the best teaching results.