Operations Management Principles (4th Edition) (Contemporary American MBA Classic Textbook Series English Original Version)

Author: Jay Heizer
Publisher:
Publish Date: 2002-01-18
Features: Principles of Operations Management, 4th Edition, divided into 3 major parts and 17 chapters, provides students with a skill-oriented perspective on operations management and introduces them to the overview of theoretical concepts in operations management. The purpose of this book is to demonstrate the theoretical foundation of operations management and its connection to effective product production and service delivery.
The main features of this edition are as follows:
- Two new chapters have been added, including: Operations Management, the Internet, and Enterprise Resource Planning and E-commerce and Operations, which provide students with business-to-business e-commerce cases to illustrate the importance of these topics.
- Service-oriented case studies.
- The post-lesson exercises have been revised, with an increase of nearly one-third in content, offering students more, well-organized, and diverse practice questions.
- Expanded coverage of the service industry, with additional examples and new case discussions throughout the book.
- A new professional website, including online tests, case studies, and online exercises.
Additionally, the book has a strong international focus, with each chapter including reflections on international economic issues and analyses of multinational company cases.