Management Communication (MBA Textbook)

Author: Su Yong Luo Dianjun
Publisher:
Publish Date: 1999-08-18
Features: Communication is one of the most important components in modern management activities. In a group or organization working towards a common goal, coordinating all members to strive for the goal requires effective communication, which is not only essential but also a new expansion space for traditional political thought work. From the perspective of serving the cultivation of outstanding talents such as entrepreneurs, government officials, and senior management, the authors of this book have written a textbook primarily aimed at MBA students. The book is divided into twelve chapters: Introduction to Communication, Interpersonal Communication, Organizational Communication, Listening, Reading, Public Speaking, Body Language, and Other Forms of Communication.