Corporate Strategy Management - Theory and Cases

Author: Yang Xi-huai
Publisher:
Publish Date: 1999-07-18
Features: This book is a research outcome of the "Reform Plan for Teaching Content and Curriculum Systems in Higher Education Towards the 21st Century" by the Ministry of Education. It is a textbook for the 21st-century curriculum and the "Nineth Five-Year Plan" textbook for management disciplines under the Ministry of Education, as well as a national key textbook for higher education under the "Nineth Five-Year Plan." The book systematically and comprehensively elaborates on the fundamental theories and methods of corporate strategic management. The entire book is divided into 4 parts and 12 chapters: Part 1 introduces the development history of strategic management theory, the concept and process of strategic management, and some important concepts in strategic management; Part 2 discusses the external environmental factors and internal conditions of enterprises, methods for analyzing internal conditions, as well as corporate mission and strategic goals; Part 3 lists various options for corporate strategy, corporate internationalization strategy, and business unit competitive strategy, and introduces commonly used strategic evaluation methods or strategic management tools; Part 4 discusses strategic implementation and strategic control from the perspectives of functional strategy, organizational structure, and leadership. After each chapter's theoretical explanation, there are reflection questions and cases corresponding to the chapter content. This book is suitable for senior undergraduate and graduate students (including MBA students) in management disciplines as a textbook, and can also be used as training material for senior management personnel in enterprises, as well as for reference by teaching and research personnel in management disciplines.