Enterprise Strategy Machine

Author: Larry Downes
Publisher:
Publish Date: 2003-06-01
Features: In the increasingly fierce competition among modern enterprises, many excellent managers have found that their "tactics" are gradually becoming identical to those of their competitors—in terms of product quality control, distribution, packaging design, or after-sales service, it is becoming increasingly difficult to distinguish themselves. No matter how innovative the management methods and marketing strategies they adopt, their competitors may always have even better tricks up their sleeves. Competition has entered a phase of homogenization. How can they achieve a decisive victory in the market and capture a larger market share from their competitors? How can they anticipate what products to produce next and discover new sources of profit for their companies? These are the questions this book aims to answer. The author analyzes a startling fact that has awakened all managers: the source of corporate profits is shifting from products and services themselves to the various types of information closely related to them. The only way for managers to effectively utilize this information and adapt to this transformation is to activate the "strategy machine" urgently needed by modern enterprises. Its main components are an information supply chain parallel to the traditional product supply chain, and intangible capital—information assets—which has become as valuable as trademarks, patents, customer resources, and more. The book provides a detailed description of the operating principles, working methods, and the entire process of how this "strategy machine" helps top entrepreneurs to strategize and operate effectively. It can be said that this book is tailor-made for managers and researchers who are bewildered by new concepts such as SCM, ERP, and CRM, as well as for those who are eager to truly understand "informatization" and successfully apply it to their own businesses.